A story built on commitment, vision, character, and a touch of boldness. Nearly twenty years after the beginning of this journey, our CEO Guido Villa shares how AGMultivision was founded and how he envisions the future for those working in professional audiovisual technologies.
A constantly evolving sector that aims to simplify and improve the working conditions of companies and professionals, through the selection of state-of-the-art solutions and devices suited to every specific business context.
What this article covers:
- Our story as a value-added innovation player in professional audiovisual technologies
- Audiovisual technologies in Milan: from projectiondesign to AGMultivision
- The corporate restructuring revolution and the new steps in the audiovisual technology market
- The arrival of the pandemic and the forced shutdown of the professional audiovisual technology market
- The evolution of audiovisual technologies and future forecasts
1. Our story as a value-added innovation player in professional audiovisual technologies
The history of AGMultivision has deep roots. It was March 2004 when Guido Villa decided to found the company together with two partners: a business born from a passion for the tech world and, in particular, for audiovisual technologies.
“I had identified in the audiovisual technology market the opportunity to develop a business based on the commercial distribution of top-of-the-line video projectors for a well-known Norwegian brand, projectiondesign,” says Guido. “These devices were used for process simulation and personnel training (simulation & training), recreating hazardous work environments such as port crane operations, Formula 1 training, flight or naval simulators, and any other scenario that would entail high costs in terms of money and safety in real life.”
2.Audiovisual technologies in Milan: from projectiondesign to AGMultivision
The encounter with the projectiondesign world was not by chance. Guido Villa was in fact working for the Norwegian company as the manager for the Southern Europe and Middle East market, before seeking greater involvement in the Italian audiovisual technology market, with direct participation in the business.
“When I was working for projectiondesign, I began to understand the development dynamics of the audiovisual technology sector and asked them to handle exclusive distribution in the Italian market. After the founding of AGMultivision in 2004, together with two partners, my request for collaboration with projectiondesign for the Italian market took shape,” Guido explains. “While tackling projects that included these video projectors, we realized that additional products and services were needed to complete our offering. We wanted our solutions to be ‘turnkey’ for the client, and so, as a natural evolution of our business, the company began to grow with the addition of other distribution lines.”
3.The corporate restructuring revolution and the new steps in the audiovisual technology market
The collaboration with the well-known Norwegian brand came to an end, and in 2013 Guido Villa, having become the sole shareholder of AGMultivision, decided to start again from scratch. A phase of transformation and growth began with the search for new distribution lines and products capable of making AGMultivision competitive in the professional audiovisual technology market.
“One of the things I have dedicated time to in my career,” Guido continues, “is researching and studying the technologies that will shape the products of the future. Together with the AGMultivision team, we have always been pioneers, refining over time our ability to understand the needs of companies, but above all of the people who work in them. Even when faced with what may seem like unfeasible requests, we take the time to understand which solution can come closest to the client’s vision, guiding them toward the best choice. In this, my international network is a great support: it allows me to access a vast range of new developments and engage with industry players, evaluating cutting-edge technological proposals.”
4.The arrival of the pandemic and the forced shutdown of the professional audiovisual technology market
The arrival of the pandemic marked a slowdown for many companies, but after the recovery, professional audiovisual technologies were among the most widely used in corporate innovation processes. It was an opportunity for AGMultivision to demonstrate solidity, experience, and the ability to face new, not always ideal scenarios, thanks to the commitment and dedication of a close-knit and cohesive team.
5.The evolution of audiovisual technologies and future forecasts
In nearly two decades of activity, AGMultivision has supported companies in understanding and leveraging the evolution of audiovisual technologies, both in terms of performance and components. A choice driven by the desire to generate a positive impact and to place the needs of the end user at the center of technology use.
“This is where the added value of our work lies in meeting the needs of the end client, whose approach to technology requires ease of use and the ability to improve the quality of activities carried out,” Guido explains. “This is how we envision the future of audiovisual technologies: increasingly intuitive work environments that leave ample room for collaboration and the simplification of teamwork. New generations of managers have in fact grown up in a society where technology holds a place of honor, and this will continue to influence corporate choices in favor of increasingly hybrid meetings.”
At AGMultivision, we carry out ambitious projects in the field of multimedia technologies for companies, institutions, and organizations that have understood the importance of equipping themselves with devices capable of ensuring a technological upgrade and that prioritize relationships with colleagues, collaborators, and business partners.