{"id":4378,"date":"2022-05-24T16:16:50","date_gmt":"2022-05-24T14:16:50","guid":{"rendered":"https:\/\/www.agmultivision.it\/2022\/05\/24\/expo-2020-dubai-audio-video-technology-in-the-italy-pavilion\/"},"modified":"2022-05-24T16:16:50","modified_gmt":"2022-05-24T14:16:50","slug":"expo-2020-dubai-audio-video-technology-in-the-italy-pavilion","status":"publish","type":"post","link":"https:\/\/www.agmultivision.it\/en\/2022\/05\/24\/expo-2020-dubai-audio-video-technology-in-the-italy-pavilion\/","title":{"rendered":"Expo 2020 Dubai: audio-video technology in the Italy Pavilion"},"content":{"rendered":"

Expo 2020 Dubai was the first World Expo held in an Arab country. It took place between October 1, 2021, and March 31, 2022, and saw the participation of as many as 200 countries from around the world. <\/h2>\n

Expo 2020 Dubai<\/strong> was a unique opportunity to engage in dialogue and exchange ideas on three key themes: opportunity, mobility, and sustainability. At AGMultivision<\/strong>, we were involved by the design and innovation studio CRA\u2013Carlo Ratti Associati<\/a><\/strong> (Turin and New York<\/strong>) to develop the audio-video technology project for the Italy Pavilion<\/a>. Tiziano Testoni, AV Design Engineer<\/strong> at AGMultivision<\/strong>, coordinated both on-site and remote teams selected to bring the project to life. A great honor and a rewarding professional achievement that we would like to share with you today. <\/p>\n

\"Expo

Photo Credit: Tiziano Testoni – AV Design Engineer AGMultivision<\/p><\/div>\n

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\"Expo

Photo Credit: Tiziano Testoni – AV Design Engineer AGMultivision<\/p><\/div>\n

Index<\/h2>\n
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  1. Expo 2020 Dubai: the genesis of the project for the Italy Pavilion<\/li>\n
  2. The project for the Italy Pavilion at Expo 2020 Dubai following Covid-19<\/li>\n
  3. Audio-video technology for Expo 2020 Dubai<\/li>\n
  4. Expo 2020 Dubai: the design of audio-video technology<\/li>\n
  5. The benefits of the audio-video technology chosen by AGMultivision for Expo 2020 Dubai<\/li>\n
  6. The collaboration with the CRA\u2013Carlo Ratti Associati studio and the other project partners<\/li>\n<\/ol>\n

    1. Expo 2020 Dubai: the genesis of the project for the Italy Pavilion<\/h2>\n

    In 2019, we were selected by the CRA\u2013Carlo Ratti Associati studio<\/strong> to take part in the development of a multimedia project<\/strong> for the Italy Pavilion at Expo 2020 Dubai\u2014an architectural work designed by CRA<\/strong>, Italo Rota Building Office<\/strong><\/a> with F&M Ingegneria<\/a><\/strong> and Matteo Gatto<\/strong><\/a>. A project that made us very proud to be among the 70 partners who contributed to the creation of this jewel of Made in Italy.
    In particular, we were responsible for designing the audio-video technology<\/strong> for the Pavilion spaces intended to entertain the public and host talk shows. The Pavilion rooms were also set to host private meetings and important public relations events. A great responsibility!
    The initial work later became more complex due to the pandemic. Covid, in fact, prevented travel and imposed the need to create hybrid events, where physical presence is complemented by an excellent remote experience. For this reason, the Italy Pavilion had to function as a small television broadcaster, with guests on site and numerous remote connections. It was therefore necessary to find a system that would allow on-site content production to be shared later on social media and web TV. We were designing a real dedicated channel to tell the story of what was happening in Dubai during Expo 2020\u2014what a challenge! <\/p>\n

    2. The project for the Italy Pavilion at Expo 2020 Dubai following Covid-19<\/h2>\n

    The unexpected and unforeseeable arrival of the pandemic changed the game: an unforeseen event that, thanks to our experience in the field of audio-video and multimedia technology, we were able to successfully contain. When the need arose to create an audio-video system for the Italy Pavilion at Expo 2020 Dubai<\/strong> that would function like a television channel, the need emerged to radically change the original project. The spaces of the new project had to be interconnected, so that everything happening inside the Italy Pavilion at Expo 2020 Dubai and in the immediate surroundings could be managed from the control room. <\/p>\n

    \"Expo

    Photo Credit: Tiziano Testoni – AV Design Engineer AGMultivision<\/p><\/div>\n

    3. Audio\u2011video technology for Expo Dubai 2020<\/h2>\n

    The contents created in the Italy Pavilion<\/strong> at Expo 2020 Dubai<\/strong> were in fact not intended exclusively for distribution through digital channels. Many of these productions were also used for display on large screens built using both LED technology and standard technology with LCD monitors. Each space was therefore characterized by a clearly defined display mode, supported by a digital sound\u2011distribution system; in this way it was possible to experience from every environment what was happening in the other spaces. To achieve the required results, we recommended, for the display technologies, the use of very large LED screens<\/strong> made up of panels of different sizes. We also took care to combine the functional aspect with the aesthetic one. At the entrance of the Italy Pavilion, luminous \u201ccurtains\u201d were thus created, anchored by tripods, which strongly defined the appearance of the exterior. These were nautical ropes to which very bright LED strips were attached, on which luminous messages with large letters and colours were displayed, creating a \u201cwow\u201d effect for those arriving to visit the Pavilion. The luminous \u201ccurtains\u201d were often painted with the colours of the Italian flag; alternatively, they projected the Expo 2020 Dubai motto \u201cLa bellezza unisce i popoli\u201d (\u201cBeauty connects peoples\u201d): a highly impactful communication. <\/p>\n

    \"Expo

    Photo Credit: Tiziano Testoni – AV Design Engineer AGMultivision<\/p><\/div>\n

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    \"Expo

    Photo Credit: Tiziano Testoni – AV Design Engineer AGMultivision<\/p><\/div>\n

    4. Expo 2020 Dubai: the design of audio\u2011video technology<\/h2>\n

    Thanks to the expertise we have built up over the years, we designed all the display modes, creating the control room as well: the selection of components, the size, and the LED wall technologies; in addition, we took care of choosing the technologies able to transmit signals to the interfaces, so that everything produced in the control room could be seen. The project required as many as six months of work; our role focused on consulting as an innovation player<\/strong>, designing all the environments and specifying the audio\u2011video solutions required to carry out this major and extraordinary undertaking. Subsequently, we transferred the project onto paper and shared it with the company that was awarded the tender. <\/p>\n

    \"Expo

    Photo Credit: Tiziano Testoni – AV Design Engineer AGMultivision<\/p><\/div>\n

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    \"Expo

    Photo Credit: Tiziano Testoni – AV Design Engineer AGMultivision<\/p><\/div>\n

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    \"Expo

    Photo Credit: Tiziano Testoni – AV Design Engineer AGMultivision<\/p><\/div>\n

    5. The benefits of the audio\u2011video technology chosen by AGMultivision for Expo 2020 Dubai<\/h2>\n

    Being the partners of such an important experience was a beautiful and exciting challenge, thanks to the experience and know\u2011how of our technicians in creating spaces able to host events with large flows of people. What were the priorities we focused on when choosing the audio\u2011video technology to use? Here are some of them: <\/p>\n